Advertisers today are investing rapidly in digital media. According to eMarketer, global digital ad spending will account for 45% of all ad spending by 2020. It makes sense, then, that as advertisers increase their focus on digital channels, they are under increased pressure to prove a return on their investments. In other words, digital advertising has to actually work.
The unfortunate reality, though, is that digital display advertising drives remarkably low click-through rates. Data....