You wouldn’t think Hallmark, a company that has been helping people share love and laughter for over 100 years, would need to get more personal. But that’s exactly what it’s doing.
In the fall of 2013 Hallmark launched a new specialty retail concept called HMK. At HMK stores shoppers can create unique, personalized gifts that reflect an individual’s sense of style and carry the artistry and emotion that comes with the Hallmark brand.
To kick-start the creative....