Video has become an increasingly popular–and effective–way for marketers to engage with consumers. Separately, but simultaneously, the need and ability to personalise marketing efforts has also emerged as a huge priority.
Now put the two together, and the power of personalised video seems like a sure bet.
Brands are catching on. For example, last month Facebook launched the “Say Thanks” video–its second video campaign of the year. Based on a nifty piece of software, the....