Just as other industries have come to embrace mobile as a powerful engagement and metrics-gathering tool, the banking and financial services industry is playing a game of rapid catch-up. In 2012, according to the Federal Reserve, nearly 21% of survey respondents said they’d used some form of mobile banking services during the previous 12 months. Younger respondents were even more likely to use such financial services tools, with nearly half of the 18-29 demographic “going mobile.”
But what....