Mobile devices have integrated themselves into our lives. On average, Americans spend 58 minutes on their smartphones each day[i]; that’s 14.7 weeks over the course of a year. It’s no wonder that marketers want to take advantage of these devices’ influence, especially when most people and their gadgets seem inseparable.
Additionally the retail opportunity that most mobile devices provide is extraordinary. According to eMarketer, 15% of this year’s online retail....