Avocados From Mexico piggybacked on its successful 2016 Super Bowl performance by combining the power of its ad that aired during the first commercial break with an integrated social media campaign. For weeks prior to the Game, the organization teased the forthcoming 30-second spot with the social trigger #AvoSecrets and a preview video with actor and comedian, Jon Lovitz. Illustrating the strength of this strategy, conceived and executed by Richards/Lerma, Avocados from Mexico had scored....