We have finally arrived to our last stop in this Journey Towards Direct Marketing Optimization. If you have read the entire series of articles, you are now ready to understand what optimization means and how to perform it. For those who have not read the previous articles, I suggest you to do so before reading this last one:
The journey toward direct marketing optimization
Optimization step 1: identify the best customers
Optimization step 2: designing campaigns
Optimization step 3: setting....