As many of you may know, Big Data has added a 4th 'V' to it's definition - the concept of Veracity. Oh wait, apparently a 5th and 6th 'V' have been added - Value and Viability. A 7th? Not yet? It's only a matter of time. I nominate vaticination.
Since Veracity was suggested by IBM, I'll focus on this one for now. Veracity is meant to represent the fact that Big Data contains a lot of noise and error that can easily obscure the 'truth' that exists....