In our third segment looking at David Rosen’s webinar, The Power of Analytics to Drive Loyalty, we’re exploring Rosen’s, and Loyalty Lab’s, move away from some of the more traditional approaches to loyalty marketing initiatives.
“The right offer to the right person at the right time,” as Rosen puts it, was a great CRM buzz phrase, but we’re beyond it now. What we like to focus on now is a mutual approach, between merchant-driven and marketing....