I spent most everyday in conversations with CMOs, loyalty program director, CIOs and executives across a variety of industries- and while many are still struggling to catch up with, and better leverage, the new behaviors of social media and the real-time web, almost none have a mobile strategy worth bragging about. Why is this?
Everyone understands mobile phones are part of a daily consumer check list (keys? wallet? phone?). Consumers with disposable income or not, have a....