Here are a few loyalty links that caught my eye this week.
1. ‘Til Death Do Us Part: Reward Points Don’t Live On – CNBC
What do companies do with customers’ loyalty points when they die? A recent COLLOQUY report reveals transfer policies of industry leaders.
2. DIY Chain Tests Variable Pricing – Retail Wire
B&Q, a home improvement and garden center retailer based in the United Kingdom, uses technology to test variable pricing for customers.
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