The NPD Group, Inc. (NPD) is a Market Research company, operating in 20 countries, interviewing 12 million consumers a year, and monitoring consumer purchase data from over 165,000 stores.
The NPD team is realistic – and proactive – about the challenges with getting consumers to complete surveys and to keep those that do engaged throughout the process. After breaking into the online research arena a decade ago with the creation of online panels, the company has used Confirmit....