Nourishing Your Restaurant Loyalty Program: How to Feed Patron Engagement (Part II)

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My recent post on restaurant loyalty programs offered several innovative ways restaurants can better feed patron engagement, focusing on high quality rewards requiring few hoops to jump through and the importance of gamification. I also addressed the restaurant industry’s hope for an “economic spring,” as the last few months have been challenging at best. In fact, data from a recent National Retail Federation survey of 5,185 consumers found that 34% of respondents planned....