Two of the most common New Year’s resolutions are to exercise more often and to be a better person to others. Well, if a recent forecast of 2014 trends is any indication, loyalty marketers should not have any problem.
Marketers will be tasked with being everywhere the consumer is at once, offering especially thoughtful offers, and delivering on all promotional promises. And they will be expected to do this while respecting the consumer’s personal space.
These are the....