In my first post in the Navigating the inbox series, I looked at the value of a welcome series for your email marketing efforts. Once you’ve welcomed a consumer to your brand, it’s time to both earn and sustain their loyalty leveraging email.
Loyalty goes beyond points, it is an entire experience between a brand and a customer and email is a big driver of that relationship. The ability to recognize the customer and their needs and wants from the brand at any moment in time is an expectation....