Retailers have gone miles beyond the traditional print, TV and radio marketing of the Mad Men era, for sure, but even the more recent digital campaign-based marketing isn’t the best way to gain loyalty while maintaining profitability.
I’ll tell what works best, but first let’s take a look at how we got here.
Don Draper style
Traditional marketing was about coming up with the best tag line and finding the best audience and channel for delivery. Mad Men’s Don....