Mother’s Day – Email trends and tips

Mother’s Day is Sunday, May 12th. Are you ready to launch successful marketing campaigns? Use these recently released email data and metrics from Experian Marketing Services to help plan your 2013 Mother’s Day email campaigns. Key Mother’s Day trends Mother’s Day mailings typically begin in early April, but forty-six percent (46%) of the email volume is sent within the week just before the holiday. Use a sense of urgency early: Mother’s Day....