Beth Negus Viveiros from Chief Marketer interviews Brad Rukstales, President & CEO of CAC Group, Inc. about his work with Morton’s the Steakhouse to develop a unique CRM-based marketing approach. It describes in detail how effectively managing the customer relationship can pay big dividends.
Excerpt from Article:
An integrated database has helped Morton’s the Steakhouse employ a CRM email marketing strategy to connect with VIP diners.
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