More Brands Partnering with Credit Cards

By Jason Hornik Visa and Gap Inc. American Express and Levi Strauss & Co. According to a recent article on DMNews.com, more and more brands are partnering with credit card companies to deliver targeted offers to consumers by using the credit card companies’ customer databases. In April, Visa opened its global processing network for partners to send consumers offers based on their purchasing history. There are now 250 pilot partners in American Express Co.’s inSite program....