Mondelez International Leverages Idomoo Personalized Video to Delight Cadbury Chocolate Consumers across the Globe

Unique, Memorable Facebook Campaign Generates Social Engagement and Brand Affinity, Delivering 65% Click-through and 33.6% Conversion NEW YORK, Nov. 12, 2014, Emotional connection is the focus of Cadbury Chocolate’s multichannel campaigns based on Idomoo Personalized Video. Idomoo Social expands the mix of customer engagement paths by allowing brands to build personalized video campaigns based on the customer’s own social data, i.e.; his Facebook profile, so campaigns are more....