According to the Mobile Marketing Association’s white paper Mobile Messaging in North America: A Fresh Look at Current Options for Marketers from earlier this year, mobile messaging is the most used means of consumer communication ever created – surpassing email traffic by 5x and postal traffic by 300x in 2011.
Think that stat seems high? Just look around you. Try to find some room, meeting, event or street corner where someone isn’t sending or receiving a text....