Mobile Matters More Than You Think When Targeting Millennial Shoppers
Given the rise of technology in recent years, it’s no surprise that Generation Y – also called Millennials – is a digital generation, tied to their mobile devices. This young demographic (18- to 33-year-olds) is coming of age with smart phones in hand, and this affects how they do just about everything, including shopping.
With the power of the Web at their fingertips, more than half of Millennials....