There has been significant growth in website mobile optimization over the past two years to accommodate the 1.2 billion people accessing the web from their mobile devices (source:Trinity Digital Marketing). But why is it that only 25% of companies are optimizing their emailprograms for mobile? According to Litmus, there has been a 330% growth in mobile email opens from 2011 to 2013, and that number continues to rise.
Think about this: 70% of customers....