All marketers are talking about the importance of mobile in the marketplace and strategic tactics to engage customers. SMS, push messaging, LBS, mobile coupons, Passbook, augmented reality, mobile loyalty, apps vs. mobile-optimized sites – whew! It can be overwhelming. It's important that brands, agencies and technology providers put our collective brains together, engage in conversation, learn from each other, and set standards, which just happened at the MMA Forum in New York.
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