The 2013 Digital Marketer Report is almost here. One section of the report includes key segments of the consumer landscape. In a previous post we looked at budget and luxury travelers and in this excerpt we focus on millennials – specifically tactics to target early adopter millennials:
The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and....