Our work with clients has us thinking a lot about Millennials lately. Of course, we’re looking at how to target them, market to them, and be relevant to them. But, what we also find really interesting about Millennials is the way they are changing the equation between brands and customers, demanding that brand relationships go beyond typical corporate marketing. Yes, Millennials want the transactional piece of the puzzle that most of us do, but they also want the personal....