Within the next few years, my generation—Millennials (those born from 1980-2000)—will move into our peak spending years. The Inspector General of the United States Postal Service recently advised mailers and marketers to consider how best to market to this age group along with the other generations who are “Digital Natives.” And by “Digital Natives,” he means those of us who grew up with computers in the home and don’t know how to read a folding map.
You’d think that after growing up with a....