I’m a Millennial. I am a loyal customer for Bank of America, and this is my story.
When I visit my beloved hometown, I can’t help but notice there’s now a bank on practically every corner. The local banks that are now facing stiff regional and national competition are placing billboard ads right as you enter town. One of these ads has always stood out to me, which is a photo of a friendly bank teller saying, “We’ll know you by name.” Being from this now....