News flash: despite the craziness and crowds of the just concluded Black Friday and Cyber Monday hoopla, there’s still nearly three weeks until Christmas – plenty of time for consumers to shop ‘till they drop and just as much time for retailers to secure long term, loyalty-driven relationships.
But loyalty, like retail sales, could fast run out of steam if retailers overwhelm potential shoppers with too many offers, too many deals, too many promotions, and too much noise, failing to focus on....