If Centrum, Absolut, Tampax, and RayBan all called and left you a message, what are the chances they would all say the same thing? Slim to none.
Brands build their personality based on who they want to reach and what they want to convey once they reach them. Every brand has a different voice and a different something to say – unfortunately there are limited ways to amplify that voice and say it.
Cents off is one of many ways that dozens of brands reach consumers, coupons is....