Merchants, Does Your Card Suite Meet Your Customer’s Needs?
Earlier this year, my colleague Kris Carrera discussed how co-brand and affinity credit cards have driven customer loyalty for retailers and engaging consumers with a wide range of benefits. This article will continue to build on this topic, exploring the ever-increasing ways payment cards have become an effective means for retailers to broaden their customer scope and drive greater loyalty.
Expanding the Scope of the Co....