Mediaplanet sat down with Bryan Pearson, author of “The Loyalty Leap: Turning Customer Information into Customer Intimacy” and the new e-book “The Loyalty Leap for B2B” to discuss the impact of loyalty programs on today’s savvy consumers.
Most of us have been asked by a sales associate to share our phone number or zip code, but how many of us know what happens to that information once it is shared?
Most of us have been asked by a sales associate to....