Investing in retail loyalty is a major decision for any company, no matter the size. Loyalty impacts every facet of the organization and requires a potentially massive investment of time and resources. It is not a one-time project, but an ongoing commitment that requires constant nurturing and care.
More importantly, a loyalty program is not something that an organization can come in and out of. Once the commitment is made to a loyalty program, it will be difficult and costly to walk away....