Matchmaker, Matchmaker, Make Me a Match

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Americans admit to spending the majority of their waking hours with their mobile devices – from their alarm clock, reading the news, checking social media, updating their calendars, and being entertained. In terms of retail, consumers rely on their mobile devices to research products, compare deals, and make purchases, but mobile’s reach extends far beyond transactions. Deloitte estimates that while 5.1% of in-store purchases are influenced by a smartphone in 2012 that number....