Source: www.mediapost.com
MasterCard has added a new extension of theme to its 17-year-old "Priceless" campaign -- taking the original message about the value of life's ineffable moments into creative and promotional ideas that include famous people, athletes, and regular folks.
In its latest effort, "Priceless Surprises," which launched during the Grammys, MasterCard is going to social media to give cardholders bucket-list worthy surprises tied to the company’s partnerships....