Martech is moving fast - pulling in other segments of technology as it pushes forward into 2016. We are well on the way to 2020 - where WalkerInfo predicts that customer experience will be the primary differentiator for consumers over the traditional four P's of marketing (product, place, price and promotion). In addition, a Salesforce survey of 5000 B2B and B2C marketers shows that keeping up with trends is one of the biggest problems marketers face today. While technology and....