In a recent survey by MarTech.com, only 22 percent of marketing technologists expressed being “fully equipped” to drive the necessary change within their organizations. But it’s no longer budgets, since 70 percent of respondents say they feel adequately funded. So why the disconnect?
It’s now a tougher set of problems: too many conflicting priorities (65%), lack of resources (62%) and a lack of collaboration between departments (47%). Many of our clients are dealing with the above and then....