According to Business Insider, social media’s impact is becoming impossible to ignore as social-driven referral traffic is rising at a faster pace than all other online channels. Indeed, social media is at the hub of several trends: loyalty, social proof, and when married with mobile, an omni-channel remote control.
Today I’d like to share with you the story of how Marriott tapped into these trends in its recent #50to50 campaign. Part of its larger customer experience strategy, the....