Married couples with children still retain their buying clout

This year’s recently released 2013 Digital Marketer Report features interesting content on consumer behavior and demographics. Here’s an excerpt from the report: The proportion of children living in traditional married couple households stands at about 70 percent today. This is down significantly compared to 1960 when approximately 90 percent of children lived with two parents. Still, families with a mom, a dad and kids account for 20 percent of U.S. households. Despite....