By: Erika StevensA few weeks ago I attended the Western States Acquirers Association Annual Conference where I was lucky enough to be entertained (because presentation sounds so boring compared to what it was) by the keynote speaker Scott Stratten, the president of UnMarketing. Scott Stratten is a speaker, writer and expert on all things viral and social marketing. Scott’s presentation was full of social media, engagement and unmarketing wisdom. One line he used that stuck out....