Transparent is always better [photo source: unsplash.com]As social media burst onto the scene as a game-changer for marketing several years ago, a lot of focus was placed on the need for brands to be transparent, authentic and accountable in their interactions. Those have always been hallmarks of good business practices, but what had changed was that social media made it easy to shine a spotlight with equal fervor on honest mistakes, bad processes and corporate malfeasance.
So now that....