Summer is in full swing which means one thing for marketers, time for back to school! As you plan and execute your back to school campaigns it's important to know that if your plans include the under 13 set, you need to be COPPA compliant.
COPPA (Children's Online Privacy Protection Act) isn't new, it's a set of rules established by the FTC in 2000 and updated in 2013 to manage the ways brands can market to children under 13 on the internet. If you've worked with us you....