In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence. and share how applying these imperatives will transform your marketing tech.
To dive deeper into Artificial Intelligence, I sat down with Andrew Schilling-Payne, Vice President and Epsilon Fellow.
Nearly 30 years ago, when studying Artificial Intelligence (AI), we had just come out of an 80’s surge in the demand for reasoning and expert....