My friend and colleague Colleen Cruz led a roundtable discussion at #PBLS11, titled How to Boost Effectiveness with Marketing Operations Management. There was a robust discussion that brought out some of the main advantages of a marketing operations management solution and I captured three main ones:
Boost efficiency with a single view of activities and resource allocation, it enables marketers to plan dynamically and execute nimbly so you can be sure keep pace with the market and scale when....