Long before Nirvana was a band, it was simply a state of bliss or pure happiness – an idyllic place to take one’s mind. What would that look like for a marketing leader? Reaching a state of nirvana for a marketer today would require delivering such an awe-inspiring, engaging customer experience that it seems as if they are truly marketing to an audience of one.
Unfortunately, reality is that the majority of marketers today are a long way from this state of bliss. A recent report from the CMO....