In this 5-part blog series on the Big Data Cheat Sheet on Hadoop, we’re taking a look at these five questions from the perspective of a marketer:
This lake is NOT a data lake.
What can Hadoop do that my data warehouse can’t?
Why do we need Hadoop if we’re not doing big data?
Is Hadoop enterprise-ready?
Isn’t a data lake just the data warehouse revisited?
What are some of the pros and cons of a data lake?
We’ve already tackled the first three questions, and we’re now on question 4, so it’s....