In response to my last post—Marketers ask: Why do we need Hadoop if we’re not doing big data?—a Twitter follower asked this question:
It’s a fair question. Typically, marketers are more interested in the car (in this case, big data) than they are in the engine (Hadoop). But Hadoop is not just another faster, more cost-effective engine option. It’s a game changer in the world of data management—much like the Prius and Tesla have been in the world of gas-guzzling cars, trucks, and SUVs.
Do....