The next time you attend a market research conference, listen very, very carefully. That dull buzzing sound you hear is the collective whine of hundreds of market researchers lamenting their inability to get a seat at the big kids' table or even just some recognition for all the value they provide.
I know it hurts, but it’s time to do some soul searching and address the all too common ways market researchers get in their own way:
over-reliance on statistical....