In this short video interview, Rosie Ayoub, Norstat talks about how technology will play a key role in the future of the Market Research industry. She notes that MR has always been good at adapting technology from other industries to enhance the research process – and expects to see more of the same.
She also highlights the importance of data quality and best practice in new methodologies. To this end, Norstat have been investigated the best ways to work with rule-based chatbots....