In this video, Ellie Osborne of award-winning Market Research agency, Join the Dots, talks to Confirmit about the importance of innovation in the future of MR. She discusses the role of integration and how the ability to bring together a range of different methodologies enables business to garner new insights.
She also highlights how bringing together different teams from within the business, such as CATI (Computer Assisted Telephone Interviewing), researchers and analysts helps the....